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Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."
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The lie is that prospecting is dead. Not even close.
“People hate sales pitches.” True. And they hated them 40 years ago.
“People hate you calling or knocking...”. Often true...just like 40 years ago.
A lot has changed...BUT NOT EVERYTHING.
What’s changed:
1) It’s harder to reach people.
2) People are more skeptical.
3) Online access to information.
THE KEYS:
1. A mult-dimensional Lead Gen strategy that is relentless.
Combination of prospecting (call, door, text) & marketing (print/mail, email, internet)
Ask more = win more. Ask in different ways...that accommodates how prospects will respond...and more persistence to break through resistance.
2. A powerful communication skillset that can lead people to decisions.
No matter how you generate the lead...to convert the lead, you're going to have to inspire them to hire you...and list at a price that will sell. Communication skills are going down the drain...because nobody wants to talk to each other & face possible rejection... Which leaves the door wide open...for pros.
3. A bullet-proof mindset that is set on success, not trying to make everyone happy.
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THE FUTURE OF LEAD GENERATION - KEVIN WARD real estate training center | |
| 364 Likes | 364 Dislikes |
| 10,944 views views | 79.2K followers |
| People & Blogs | Upload TimePublished on 1 Feb 2019 |
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